Some real estate pros have set their sights on breaking into the lucrative luxury property market, but doing so isn’t easy. Thankfully, renowned author Jim Remley, who’s titles include “Real Estate Presentations That Make Millions”, has shared a few tips on how to sell high-end real estate.
Understand luxury buyers
Remley knows that luxury home buyers are not your usual kind of client. “[they] aren’t like other buyers”, he said, noting that they won’t be found in the same markets, nor should you try to ‘sell’ a home to them in the same way you would with other clients. Instead, most luxury home buyers sees themselves as special and want to be treated like it. That means invitation-only open houses, private viewings and so. And they’re big on presentation too, which means finer details like live music, wine and food should be on offer.
You should also note that wealthy people are wary of other’s intentions towards them, which makes them more likely to choose an agent from a personal recommendation.
Make them feel special
According to Remley, luxury real estate buyers love ultra-exclusivity, which means you should make them feel as though they’re a very special client. One idea is to create a branded luxury home booklet for each listing that can be shared with a select group of potential buyers. Your booklet should of course be slick, glossy, with professionally taken photos of the home’s exterior and interior.
View Source to Continue Reading: Tips to sell high-end real estate
Remley knows that luxury home buyers are not your usual kind of client. “[they] aren’t like other buyers”, he said, noting that they won’t be found in the same markets, nor should you try to ‘sell’ a home to them in the same way you would with other clients. Instead, most luxury home buyers sees themselves as special and want to be treated like it. That means invitation-only open houses, private viewings and so. And they’re big on presentation too, which means finer details like live music, wine and food should be on offer.
You should also note that wealthy people are wary of other’s intentions towards them, which makes them more likely to choose an agent from a personal recommendation.
Make them feel special
According to Remley, luxury real estate buyers love ultra-exclusivity, which means you should make them feel as though they’re a very special client. One idea is to create a branded luxury home booklet for each listing that can be shared with a select group of potential buyers. Your booklet should of course be slick, glossy, with professionally taken photos of the home’s exterior and interior.
View Source to Continue Reading: Tips to sell high-end real estate
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